How to run a SWOT analysis meeting?

To conduct a SWOT analysis meeting, start by gathering your team and clarifying the analysis’s purpose. Lead a brainstorming session to identify the organisation’s strengths, weaknesses, opportunities, and threats. Utilise a whiteboard or digital tool to capture ideas, promoting open dialogue and engagement.

Once these factors are recorded, prioritise them to concentrate on the most significant areas. Conclude with a summary of findings and formulate action plans based on the analysis. At the meeting’s end, confirm each person’s responsibility in implementing the strategy and schedule a follow-up date to evaluate progress.